Apple’s March 25th Media Event: What Do We Know?

Just hours after the dates for Apple’s 2019 Worldwide Developers Conference were unveiled, details of yet another Apple event have been revealed. On the 25th March at the Steve Jobs Theater in Apple Park, California, Apple will reportedly reveal some of their newest plans for the future of the company.

In this article, we look through all of the rumours and present to you the most likely reveals on the day. Apple still has not officially declared their March 25th event, but with its occurrence being all but a certainty at this point, we thought it worth exploring precisely how big a deal this event will be.


Apple to Compete to Netflix

Netflix open on a Television Screen


On March 25th, one of the biggest rumours out there is that Apple will unveil a new video streaming service with both free original content and with videos from large TV companies like Starz, Showtime, and possibly HBO. Sound familiar? Apple is threatening to compete with online TV and film juggernaut Netflix for a slice of the enormous video streaming pie.

Expected to debut in either April or May, Apple is expected to integrate their service into the company’s TV app, released in 2017. At the time, Tim Cook said that he wanted Apple TV to be “the one place to access all of your television… a unified TV experience” and that the new TV app will “completely change how you watch TV on your Apple TV as well as your iPhone and iPad.”

Apple has also reportedly already invited an extensive list of Hollywood stars to an event on the 25th. Some of the big names who have supposedly received invites include Jennifer Aniston, Reese Witherspoon, and JJ Abrams. This is a big sign that Apple wants to do something big in the world of film, and if they were to release a competitor to Netflix, this is undoubtedly a good sign that an announcement is coming very soon.


The Rumoured Subscription News Service

Apple Tablet and Newspaper


Reported by Buzzfeed first and then by many news sources afterwards, rumour has it that Apple is making contact with many news providers to create its own aggregator app. The rumoured subscription news service is thought to offer access to paywalled content from many of the biggest news companies in America such as The New York Times, the Washington Post, and The Wall Street Journal.

With iPhone sales slowing and the company struggling to penetrate the Chinese markets, Apple is pivoting more and more to digital services to grow its revenue. Apple Music has already hit 50 million subscribers, for example, and Apple is looking to make two billion dollars from Apple Search Ads by 2020. The move towards a news service is also likely after Apple’s buyout last year of Texture, a digital magazine service focussing on high-quality news. We look forward to seeing what Apple announces in March about their future news platform!


New Apple Products


Mac computer resting on an office desk


There are always rumours of new Apple products swirling, but there are some that have more weight than others. While it is unlikely that all of these gadgets and gizmos are going to be announced in March, we would be surprised if none of them gets a good hearing.

The Mini Apple TV is one possibility that is turning a few heads. Particularly if Apple does launch its streaming service, the option of a small and cheap dongle that you plug into your existing TV (rather than the current micro-console option) will be very welcome.

At the same time, rumours are going around about a new HomePod for Apple lovers. One is about the release of the HomePod two, a next-generation upgrade to Apple’s existing smart speaker. Also rumoured is the HomePod Mini, a smaller, equally powerful speaker that will be cheaper than any HomePod currently on the market. Both would represent a significant investment by Apple to break into the virtual assistant market.

Finally, we hear stories about some new headphone accessories to be released by Apple. One is about AirPods 2, earbuds with wireless charging support and Bluetooth upgrades. At the same time, StudioPods are also back on the gossip mill – high-end over-the-ear headphones for professionals who need the best. Rumours first began in February 2018, and Apple confirmed that they were in production in Spring of last year. However, StudioPods have experienced significant setbacks in their development, delaying their launch. Could this be the year they are finally brought onto the market?


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