How to Become an Events Planner

 

Do you have it takes to become an events organiser? The job can be stressful, demanding, and require long, unpredictable hours – but it has some of the highest job satisfaction levels of any career path. You get to meet a wide range of interesting people, see exotic and exciting new places, work with cutting-edge technology and fulfil the wishes of incredibly interesting organisers and attendees. Whether you’re still considering different future career options, or you’re working out how to break into the competitive world of event planning, read our guide for our advice.

 

What Do You Do as an Events Planner?

 

People gathered around a projector for conference event

Some days, being an events planner means getting paid to throw parties – but don’t get too overexcited! There is a lot of planning, administration, and risk assessment work that goes into events organisation. You are also likely to be working on lots of events at once throughout the year. Usually, each event is very different, possibly about very different subjects too, if you work for an agency or consultancy. However, if working on various projects doing a variety of things is exactly what you are looking for in a job, then event planning might be perfect.

An Events Planner’s Tasks Include:

  • Coordinating with clients about their event expectations.
  • Pitching clients a variety of options for their events.
  • Recruit keynote speakers and pick topics for your event.
  • Visit potential locations for events and evaluate whether they can meet your needs.
  • Working quickly to find staff and volunteers to convert your plans to reality.
  • Create risk assessments and health and safety guidance around events and locations.
  • Produce itineraries and schedules for staff members, volunteers, stakeholders, and event attendees.
  • Manage marketing and social media for your event, to maximise exposure and interest.
  • Manage sales, tickets, and registrations to your events.
  • Help set up and close down your event before it starts and once it finishes.
  • Follow up with attendees and stakeholders to get feedback about your event, and learn from the experience.

What is Your Expected Salary as an Events Planner?

 

Woman arranging glasses in reception

The pay you can expect as an events planner depends significantly on the kind of events you are planning.

If you are a wedding event planner, for example, the average salary is just a little under £20,000. Starting salaries are a little bit less than that, and in London, the average wage rises slightly to the low-to-mid-20s. An experienced wedding planner with many years’ experience can earn a little over £30,000 a year. It is not the most lucrative career (especially compared to, say, becoming an architect), but if you want to help make someone’s most special day as magical as it could be, then the pay is more than reasonable.

By contrast, a corporate events planner starts at a little over £20,000 a year, and in London, at least £25,000 a year. An experienced events manager can earn a little over £30,000 a year, while a specialist director might make more than £50,000 a year. Additionally, commission is common with corporate events planning, with extra pay depending on how many tickets you sell, or after-event feedback. This can add thousands of pounds to your salary each year.

Corporate events planning is more lucrative, but it is also a harder job. It typically comes with more variety, risk, and demands. Pay tends to also be higher for specialist event organisers. For example, if you specialise in organising events for a particular industry. After a few years working as an events planner, if you find a particular area of work interesting, don’t be afraid to specialise in it – your monthly paycheck will thank you!

 

What do I Need to Become an Events Planner?

 

Man with hand in the air during a music event

The most important thing to be an events planner is a computer powerful and portable enough to keep track of a myriad of tasks and documents at any one time. For events planning, we recommend you buy a refurbished MacBook Air thanks to their power and ease of use. An Apple MacBook Air laptop can seamlessly run all the software needed for event planning, including Microsoft Office and Google Suite, as well as some basic photoshop editing for marketing purposes if required.

To be a successful events planner, we also recommend getting some experience in the industry. A degree helps, and a number of universities now offer events planning as a bachelors or masters degree. However, most crucial is either work experience or interning at an event planning business to gain the knowledge necessary to distinguish yourself.

 

Is Event Planning Right for Me?

 

Event planner's notebook and iPhone, perhaps alongside used MacBook computers

Events planning is a frenzied career path. You get to take part in creating amazing worlds and venues, meet awesome people excited about their plan for an event, and work with them to make that dream into a reality. Doing so requires a lot of effort, however, and some days you can end up working exhaustingly long hard hours to pull it off.

If you want to make an impact and organise events that will massively impact someone – whether it is organising conferences full of thought leaders and captains of industry, or helping someone perfect their special wedding day – then event planning is the perfect career for you.

 

Steps to Becoming an Events Planner

  1. Earn a Bachelors Degree or event management or a similar degree. (optional)
  2. Become computer literate in all relevant event planning software.
  3. Complete an internship to gain hands-on experience of events planning.
  4. Try entry-level work as an events planner, such as volunteering, working in convention centres, or as an administrative assistant.
  5. Shadow professionals and event planning experts and find a job as an event planner!

 

If you found our guide helpful or want to know more about the fantastic refurbished MacBook Airs we have for sale, get in touch with us on social media or on our contact us page, and we will be happy to provide you with our expertise!