26th June 2026 | NewsApple Put Prices Up. Retailers Haven’t All Caught Up Yet.Apple changed the math’s while you were at lunch yesterday.On 25 June 2026, Apple UK raised prices across a long list of Macs and iPads. The odd part is not just that prices went up. It is that the rest of the market has not moved in one neat line behind Apple.That creates a strange buying window.Apple’s new prices are higher, but some third-party listings are still sitting closer to the old RRP. At the same time, MacFinder’s current refurbished pricing makes the old Apple price look expensive, never mind the new one.So, what’s the urgency? As Apple’s prices rise retailers will fall in line and supply of new devices will fall. If you were thinking about upgrading, doing it now may save you hundreds or thousands. The clearest exampleThe 16-inch MacBook Pro with M5 Max, 36GB memory and 2TB SSD is the neatest example we found.Yesterday’s update makes your buying decision suddenly looks very different:Apple was: £3,899 Apple now: £4,399 Amazon example: £3,508.97 MacFinder current price: £3,245That means the Amazon price was £890.03 below Apple’s new price. Our current price is £1,154 below Apple’s new price, and £263.97 below the Amazon example. But for how long.Check everywhere before you buy!The Increases & OpportunitiesPrices checked on 26 June 2026. Third-party retailer pricing can move quickly, so these should be treated as examples, not permanent deals.DeviceBase specApple WasApple NowIncreaseRetailerRetailer PriceMacFinder16-inch MacBook Pro M5 MaxM5 Max, 36GB memory, 2TB SSD£3,899£4,399£500Amazon UK£3,508.97£3,24516-inch MacBook Pro M5 ProM5 Pro, 24GB, 1TB SSD£2,699£2,999£300Amazon UK£2,439Sold Out14-inch MacBook Pro M5 MaxM5 Max, 36GB memory, 2TB SSD£3,599£4,099£500Amazon UK£3,239£2,74514-inch MacBook Pro M5 ProM5 Pro, 24GB memory, 1TB SSD£2,199£2,499£300Amazon UK£2,009.97Sold Out14-inch MacBook Pro M5M5, 16GB memory, 512GB SSD£1,799£1,999£200John Lewis£1,279.00£1,24513-inch MacBook Air M5M5, 16GB memory, 512GB SSD£1,099£1,299£200Amazon UK£988.97£89515-inch MacBook Air M5M5, 16GB memory, 512GB SSD£1,299£1,499£200Amazon UK£1,158.970Sold Out24-inch iMac M4, 2-portM4 8-core, 16GB memory, 256GB SSD£1,299£1,499£200John Lewis£1,299.00£97524-inch iMac M4, 4-portM4 10-core, 16GB memory, 256GB SSD£1,499£1,699£200Amazon UK£1,399.00Sold OutWhy did Apple do this?The official explanation is component pressure, especially memory and storage.From Apple’s side, this is a supply chain and margin problem. Memory and storage costs have moved, and Apple does not want to absorb all of that inside its own margins forever.From the customer side, it feels jarring because the product did not suddenly become newer overnight. A MacBook that was one price on Wednesday became more expensive on Thursday. That is psychologically very different from launching a new generation at a higher price.Apple are very particular about their pricing scale and user experience; we expect the changes were made reluctantly.What should buyers do now?First, check Apple’s new price. Not because you should automatically pay it, but because it is now the anchor price for the market.Second, check third-party retailers quickly. Amazon, Currys and other retailers may still have listings that were priced against the old Apple RRP. That gap may not last.Third, compare against MacFinder or other refurbished retailers. Do not just compare new with new.Fourth, think about your current Mac. If you are upgrading, part-exchange can change the numbers again. A trade-in can turn a good refurbished price into a much easier decision.Do not panic-buy, double check and feel free to contact our team for help.
